What should you look for in a real estate company? Simply put, experience.
McEnearney Associates has built its reputation on unrivaled expertise and integrity. We have the most productive agents in the region, supported by an exceptional management team and staff. McEnearney Associates continuously sells its luxury properties marketed for a higher percentage of original list price as compared to other prominent real estate firms in the Metro DC Area.
The most meaningful measure of our success however is our clients, who come back to us time and time again for the high level service and success they have come to expect from McEnearney Associates.
Expectations of Quality
Success begins with an exceptional marketing plan for luxury homes, professionally implemented by our experienced Associates.
l Online Presence
Luxury Homes Property Website - We take custom marketing even one step further by creating a luxury property website with additional content, photos, documents and more, exclusively for your home. And all of our websites are dynamic for smartphone viewing - delivering the information that prospective buyers of your home need, when and where they want it. Example luxury home property.
McEnearney.com - When you choose McEnearney Associates, your home is available to potential purchasers on McEnearney.com and other widely-used global real estate websites.
Luxury Markets Globally - We maximize the exposure of our listings to qualified buyers by syndicating to the largest and most active real estate websites in the world, with a special focus on the leading luxury home sites.We have additional global online partners to ensure world-wide visibility.
Luxury Portfolio Online. Luxury Portfolio International™, a division of Leading Real Estate Companies of the World®, is a website seen by potential home buyers from over 200 countries.
Luxury Real Estate Online. The online collection from Who’s Who in Luxury Real Estate, LuxuryRealEstate.com, is the most-viewed luxury real estate website in the world. The website has been named “Best of the Web” by Forbes.com for 8 consecutive years.
Wall Street Journal Online. All of our homes that are advertised in Luxury Portfolio appear on the Wall Street Journal website - RealEstateJournal.com.
l Print Marketing Materials
Brochures - Rest assured that the perfect promotional strategy will be designed for your property to attract the most potential buyers. It is important that your home be introduced to the market with style and sophistication. We will have a professionally designed, high-quality brochure tailored to highlight the unique qualities of your home.
Mailings - Direct marketing is an effective method of generating interest in your property among potential buyers and agents. McEnearney’s in-house marketing specialists work to create customized announcements, which are mailed to homes in and around your neighborhood, additional targeted mailing lists and other local agents. We will also develop electronic marketing pieces that drive visitors to your home online. Example brochure.
Print Advertising - Research shows that most home buyers initially find their home on the Internet. While the bulk of our strategy is aimed at luxury online markets, we carefully craft a series of print advertisements for your home in the region’s most popular publications such as Washingtonian Magazine, Bethesda Magazine, Arlington Magazine and Luxury Home. As important as our world-wide marketing efforts are, we also know that an overwhelming majority of luxury home purchasers already live in our service area; our advertising opportunities extend to such publications as The Wall Street Journal, Unique Homes and Country Life International.
l Personal Outreach
We understand the value and power of technology and the critical role it plays in the marketing of your home. But we never lose sight of the fact that people, not computers, sell homes. The relationships we have established and cultivated - including those with our fellow agents in other companies - are critically important to getting your home sold. Networking and personal outreach are key strategies in my marketing plan.